Official Blog of Bannon Communicatons President and CEO Shawn Bannon

Archive for the ‘Communications’ Category

Toyota’s Mistakes Demonstrate Importance of Crisis Communications Planning

Thursday, February 4th, 2010

Could it get much worse for the folks at Toyota?  I guess it can always get worse.  I mean, their spouses could all begin cheating on them with the folks from Kia.  Or their teenage daughters could all run off with that guy you know will never really become a rock star.  Frankly, I’m hoping […]

Bannon Communications Featured by PR Daily

Wednesday, February 3rd, 2010

Special thanks to PR Daily, which is currently featuring my article about pitching the media on its home page. Click here to read the article on the PR Daily Web site.

Pitch Perfect — Improving Your Chances of Earning Positive Media Coverage

Tuesday, February 2nd, 2010

For the better part of four years, I had the good fortune to work as a producer on “Our Region’s Business,” a terrific regional affairs program that airs on NBC affiliate stations in four states just before “Meet the Press” every Sunday morning.  It was a great experience for a lot of reasons, not the […]

Answering Your Questions — Communicating After a Workplace Tragedy

Friday, January 15th, 2010

From time to time I’ll use this space to answer readers’ questions about the practice of Public Relations.  Here’s a great question and some advice you can use if you find your organization in the midst of an unanticipated crisis. Q: I’m looking to find out what the dos and don’ts would be in dealing […]

Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 5

Saturday, December 19th, 2009

Here’s tip five in my series of tips to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 5.     Let your speaker tell his own story. One sure-fire way to craft a speech your client will be able […]

Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 4

Saturday, November 28th, 2009

Here’s tip four in my series of five to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 4.      Write the way your speaker talks.  And if you can’t do that, keep the language simple. We’d all like […]

Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 3

Thursday, November 12th, 2009

Here’s tip three in my series of five to help speechwriters frustrated by speakers who abandon the approved script in favor of extemporaneous remarks that, more often than not, seem to miss the mark. Tip 3.      Keep it short, and give your speaker a cheat sheet. Of course, there will be times when you’re asked […]

Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 2

Thursday, October 22nd, 2009

A few weeks ago, I posted the first in a series of five tips I’m offering to help speechwriters build stronger relationships with their speakers in order to help their speakers become more effective at delivering their messages.  At least some of these tips can probably help out other communications professionals who may be focused […]

Pittsburgh’s G-20 experience offers lessons for future hosts

Friday, October 9th, 2009

As communications manager for the Pittsburgh G-20 Partnership, I spent the summer telling reporters around the world about the lessons of Pittsburgh’s 30-year transformation. And today — as we reflect upon the success of our efforts to leverage the international spotlight and to host the Pittsburgh Summit without widespread destruction — our region has even […]

Tips for Speechwriters (and Other Communications Professionals): Getting Your Speaker to Deliver the Speech that You’ve Written — Part 1

Thursday, October 1st, 2009

A few years ago, I was asked to write a piece for the Washington Speechwriters Roundtable about the frustrations of writing a speech only to watch your speaker go off the page and, more often than not, bomb.  So, I thought I’d take a little time to update that piece and to share a few […]

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